A landing page is a standalone web page that contains everything a visitor needs to take a particular action. The required action is up to you—it may be signing up for an email newsletter, planning a demo or meeting, or purchasing a product of yours. The actual value of a landing page lies in its ability to focus a visitor on a single objective.
Unlike regular website pages with multiple links and distractions, a well-designed landing page keeps the visitor focused on your main goal. Whether it’s a product launch, special offer, or upcoming event, a well-built landing page makes a significant impact. Using a Divi theme with pre-made layout packs can greatly improve conversion rates.
How to Build a High-Converting Landing Page with Divi
To build a high-converting landing page with Divi, you can use a pre-made layout or create your own with the Divi Builder. Here’s how:
- Use a Pre-Made Layout: Open the Divi Layout Library and choose a landing page template for conversions. Customize it to match your brand.
- Build a Custom Layout: Go to Pages > Add New Page, click Use Divi Builder, and add sections, rows, and modules to design your page from scratch.
- Save to the Divi Library: You can save your custom layout to the Divi Library for easy reuse on future pages.
Essential Elements of an Effective Landing Page
To maximize conversion rates and user engagement, your Divi landing page should focus on these proven high-impact elements:
Single, Strong Call to Action (CTA)
Your Divi landing page should revolve around one clear, action-oriented CTA—like “Start Your Free Trial” or “Download Now.” Use bold colors, strong verbs, and strategic placement to make it stand out.
A focused CTA improves conversion rates by eliminating confusion and guiding users directly to the goal—sign-ups, sales, or downloads.
Headline & Hero Section That Grab Attention
The hero section is your first impression. Craft a concise headline highlighting your unique value proposition and pairing well with your CTA. Add a subheading for clarity and context. This duo hooks visitors immediately and reduces bounce rates by showing them why your offer matters.
Persuasive, Benefit-Driven Copy
Use clear, compelling language that addresses pain points and highlights benefits. Good landing page copywriting builds urgency, instills trust, and motivates action—whether joining a mailing list or trying out your product. Incorporate powerful words and keep paragraphs short for scannability.
Engaging Visuals That Reinforce Your Message
Visuals should support your core message, reflect your brand, and emotionally connect with visitors. Avoid generic stock images—opt for real photos, branded graphics, or AI-generated visuals that show your product in action.
Strong visual content increases time on page and boosts SEO performance.
Social Proof for Trust and Credibility
Top-performing landing page examples often include customer testimonials, reviews, and success stories—ideally with names and photos.
Social proof reassures hesitant visitors and strengthens your brand’s credibility, helping increase landing page conversions—back every claim with real results to build authenticity.
Minimalist Lead Generation Forms
Keep form fields short and easy to fill out. Asking only for essential info improves form completion rates. Use Divi Forms or top WordPress lead generation plugins to build smart, mobile-responsive forms. Collect deeper data later in the funnel—don’t overwhelm visitors upfront.
Explore Top Divi Landing Page Website Examples
Explore top-performing Landing Pages in the Divi showcase to inspire your next high-converting design. A well-crafted sales page can differentiate between a visitor and a customer. Use the sidebar search to filter by design trends, Divi plugins, or color palettes—and discover what’s working now.
Inspired by These Designs? Let Our Divi Web Designers Create a Landing Page That Converts!
Divi Child Themes & Layouts for Landing Pages
Divi child themes are full website templates you can import directly into WordPress—no coding needed. On the other hand, layouts are individual pages or packs that you manually load into your site. Browse the Child Themes and Divi Layouts pages to find ready-made designs for Landing Pages.
Are you a Divi developer with a custom theme or layout? If so, please submit your work via our contact form to be featured in our directory.
Conclusion
In summary, acing Divi landing pages is fundamental whether you’re planning for a nearby business or launching your digital campaign. Mastering this skill will boost your ability to create high-converting pages that drive results.
Choosing the correct layout and optimizing intelligently will create pages that look astonishing. Adding some inventive touches will ensure they also drive impressive conversions. Moreover, with these tools, you’re on your way to achieving digital success.
Need expert help building your landing pages?
