1 West Finance Boosts Visibility and Competitiveness with Comprehensive SEO Strategy

Introduction

1 West Finance is a financial company that specializes in providing loans to businesses. Unlike traditional banks, 1 West Finance utilizes an Automated Business Lending Engine to streamline the loan application process, making it convenient and easy for businesses to apply for financing on their own terms and at their own pace.

Problem

The company was not ranking well in search engine results for keywords related to its services, which made it difficult for potential customers to find the company online. There were many factors that were influencing a website’s ranking in search engine results, including the quality and relevance of the website’s content, the structure and organization of the website, and the number and quality of external websites that link to the website.

Solution

To improve a website’s ranking for relevant keywords, it was necessary to optimize the website’s content and structure. 1 West Finance knows that SEO can be a complex and ongoing process, and it may be necessary to work with a professional SEO firm or consultant to achieve desired results. 1 West Finance choose Tech Webers for its expertise in the industry, and for the services and strategies it offers.
Tech Webers performed an SEO analysis of the 1 West Finance website to identify opportunities to improve the website’s search engine ranking and overall performance. This analysis included a variety of activities such as reviewing the website’s content, structure, and technical characteristics; analyzing the website’s traffic and user behavior; and identifying any issues or areas for improvement. The results of this analysis were used to develop a customized plan for improving the website’s ranking and performance.

Details

1 West Finance recognized the importance of SEO to increase its visibility and competitiveness in the business loan industry. In partnership with Tech Webers, 1 West Finance implemented a comprehensive SEO strategy that included re-optimizing existing pages on the website, creating new pages targeting high-volume, low-competition keywords, and building high-quality, authoritative backlinks to the site.

Tech Webers identified keyword phrases with the greatest potential to rank highly on Google and generate clicks, and within a few months, the pages targeting these keywords saw significant improvements in their search engine rankings. These efforts helped 1 West Finance to attract more qualified traffic to its website and ultimately helped to grow its business.

Tech Webers was able to significantly increase the organic traffic to the 1 West Finance website over a period of one year, with an 802% increase in organic users and a 702% increase organic sessions.

1West organic traffic

The organic traffic to the 1 West Finance website over a period of two years, increased from 0 to 1.1K visitors. Additionally, Tech Webers was able to build 603 backlinks to the website during this time.

1West backlink profile

In terms of keyword ranking as per Ahrefs report indicates that a total of 60 keywords associated with the 1 West Finance website are ranking on the first page of Google search results. Of these, 45 keywords are ranking in positions 1 to 3, while 15 keywords are ranking in positions 4 to 10.

Tech Webers was successful to build backlinks to the 1 West Finance website from over 250 unique websites as per Ahrefs. Building high-quality inbound links is an important aspect of SEO, as search engines view these links as a vote of confidence in the website’s quality and relevance.

1West Backlinks

These results suggest that Tech Webers was successful in implementing an effective SEO strategy that helped 1 West Finance’s website rank higher in search engine results and attract more qualified traffic.

The Results

Tech Webers successfully helped 1 West Finance to significantly increase its organic traffic, build high-quality inbound links, and rank highly for a variety of relevant keywords. These efforts have likely benefited 1 West Finance to attract more qualified traffic to its website and ultimately grow its business.

The Conclusion

1 West Finance’s partnership with Tech Webers has been successful in helping the company improve its search engine ranking and drive more organic traffic to its website. By implementing an effective SEO strategy, 1 West Finance has been able to increase its visibility and competitiveness in the finance industry.

SEO-Analysis

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