Keep It Cold’s Search Ads Campaign Hits 16.39% Conversion Rate Milestone

About Client

Keep It Cold is a mobile refrigeration trailer rental company serving Texas, Colorado, and California.


The client wants to focus on the Houston area due to its high demand for refrigeration trailers. This presents a significant opportunity for growth.

  1. Local Competition: The Houston market had several competitors offering similar services.
  2. Budget Efficiency: Maximizing ROI within a specific ad budget.


Tech Webers aimed to increase the visibility and lead generation for Keep It Cold in Houston by leveraging a targeted Google Ads search campaign.


  1. Keyword Optimization: Conducted extensive keyword research to identify high-conversion keywords specific to mobile refrigerator trailers.
  2. Ad Customization: Developed tailored ad copy that highlighted the unique selling points of Keep It Cold’s services.
  3. Geo-Targeting: Focused ads specifically on the Houston area to ensure relevance and reduce wastage.
  4. Ongoing Monitoring and Adjustments: Regularly analyzed performance metrics and adjusted bids and keywords to optimize campaign efficiency.


  • Clicks: Achieved 315 clicks from the targeted audience.
  • Impressions: Garnered 2,822 impressions, indicating strong ad visibility.
  • Click-Through Rate (CTR): Maintained an impressive CTR of 11.16%, demonstrating high engagement.
  • Conversions: Secured 51.62 conversions, translating into potential leads.
  • Conversion Rate: Reached a conversion rate of 16.39%, significantly higher than industry standards.
  • Cost-Effectiveness: Maintained a cost per conversion of $29.47, ensuring efficient use of the ad budget.

Ready to see similar results for your business? Book a call with Tech Webers today and let’s start boosting your leads!


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