About Client
Keep It Cold is a mobile refrigeration trailer rental company serving Texas, Colorado, and California.
Challenges
The client wants to focus on the Houston area due to its high demand for refrigeration trailers. This presents a significant opportunity for growth.
- Local Competition: The Houston market had several competitors offering similar services.
- Budget Efficiency: Maximizing ROI within a specific ad budget.
Objectives
Tech Webers aimed to increase the visibility and lead generation for Keep It Cold in Houston by leveraging a targeted Google Ads search campaign.
Strategy
- Keyword Optimization: Conducted extensive keyword research to identify high-conversion keywords specific to mobile refrigerator trailers.
- Ad Customization: Developed tailored ad copy that highlighted the unique selling points of Keep It Cold’s services.
- Geo-Targeting: Focused ads specifically on the Houston area to ensure relevance and reduce wastage.
- Ongoing Monitoring and Adjustments: Regularly analyzed performance metrics and adjusted bids and keywords to optimize campaign efficiency.
Results
11.16%
Impressive CTR
16.39%
Increased Conversion Rate
$29.47
Cost Per Conversion
- Clicks: Achieved 315 clicks from the targeted audience.
- Impressions: Garnered 2,822 impressions, indicating strong ad visibility.
- Click-Through Rate (CTR): Maintained an impressive CTR of 11.16%, demonstrating high engagement.
- Conversions: Secured 51.62 conversions, translating into potential leads.
- Conversion Rate: Reached a conversion rate of 16.39%, significantly higher than industry standards.
- Cost-Effectiveness: Maintained a cost per conversion of $29.47, ensuring efficient use of the ad budget.
Ready to see similar results for your business? Book a call with Tech Webers today and let’s start boosting your leads!
