ORM Case Study: Billionaire Real Estate Client’s Negative Article Recovery
A well-established luxury real estate company in the United States faced a critical reputation issue when a negative news article began dominating branded search results. Despite strong market credibility, this single piece of content significantly impacted trust and customer perception. To regain control of its online presence, the company implemented a strategic Online Reputation Management (ORM) campaign.
Client Profile
Luxury Real Estate Brand
Industry
Real Estate / Luxury Property
Location
United States
Target Audience
High-net-worth individuals, property investors, luxury home buyers
Services
Premium Real Estate Development & Sales
Negative Result Removed
100% (Page 1 Cleared)
Recovery Timeline
8 Months
The Challenge
Despite its loyal customer base and strong reputation, the company faced a setback when a negative news release alleging fraud in its battery charging case gained traction online, dominating Google search results for the company and its owner. This significantly impacted the brand’s image and eroded customer trust.
Taking Action
Recognizing the urgent need to rebuild their online reputation, the client contacted our agency. Our team specializes in online reputation management (ORM) and was prepared to tackle the challenge.
Overcoming the Hurdles
- Suppressing the Negative Press: The negative article held the top position on Google searches for the brand and CEO, alongside other unfavorable keywords.
- Building Positive Visibility: We needed to occupy the first page of search results with credible and positive content about the client.
- Establishing Industry Authority: We aimed to position the client as a leading figure in the real estate industry.
Our Work Approach To Recover Online Reputation of the Client
1. Content Creation:
Developing Valuable Assets: Our team created various assets highlighting the client’s value proposition, achievements, testimonials, and credentials. This included a new website, blog posts, social media profiles, business listings, press releases, and news articles.
2. Search Engine Optimization:
Optimized Content for Visibility: Our SEO experts optimized the newly created content with relevant keywords and enhanced search engine visibility through meta tags, images, videos, and internal linking. They also ensured user-friendliness, fast loading times, mobile responsiveness, and easy navigation.
3. Building Authority and Promotion:
Strategic Promotion: We strategically promoted the created content across various platforms and channels to increase website traffic, engagement, and backlinks. This involved guest blogging, social media marketing, and paid advertising to enhance online presence and reach.
On-Page SEO
We optimize meta tags, heading tags, alt tags, correct contact information, and add internal links. We also create engaging blog content and remove any dummy pages.
Off-Page SEO
We build authoritative backlinks and enhance our client’s online presence through strategic external link-building efforts.
Technical SEO
We address and improve the technical aspects of our client’s websites, ensuring fast load times, mobile optimization, and efficient crawlability by search engines.
Dominate Search Results With Our SEO Expertise
Turn Search Visibility Into Consistent Business Growth
Whether you’re improving existing rankings or building a stronger search presence from the ground up, we develop SEO strategies that help your business attract the right audience, increase visibility, and grow with confidence.
On-Page SEO That Improves Relevance
Technical SEO That Strengthens Performance
Content Strategies Built Around Search Intent
Smarter Internal Linking and Site Structure
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