Keep It Cold’s Search Ads Campaign Hits 16.39% Conversion Rate Milestone
Keep It Cold is a mobile refrigeration trailer rental company serving Texas, Colorado, and California.
Client Profile
Keep It Cold
Industry
Mobile Refrigeration Trailer Rental
Location
Houston, Texas
Target Audience
Businesses Needing Mobile Refrigeration Solutions
Services
Refrigerated Trailer Rentals
11.16%
Impressive CTR
16.39%
Increased Conversion Rate
$29.47
Cost Per Conversion
The Challenge
Keep It Cold wanted to expand its presence in the Houston market, where strong demand for refrigeration trailers created a valuable growth opportunity. The challenge was to generate qualified leads while competing effectively and maintaining an efficient advertising budget.
Objectives
Tech Webers aimed to increase Keep It Cold’s visibility and generate qualified leads in Houston through a targeted Google Ads Search campaign. The campaign focused on reaching high-intent customers, driving relevant traffic, improving conversions, and maximizing the advertising budget.
Our PPC Strategy
Keyword Optimization
Conducted extensive keyword research to identify high-conversion keywords specific to mobile refrigerator trailers.
Ad Customization
Developed tailored ad copy that highlighted the unique selling points of Keep It Cold’s services.
Geo-Targeting
Focused ads specifically on the Houston area to ensure relevance and reduce wastage.
Ongoing Monitoring and Adjustments
Regularly analyzed performance metrics and adjusted bids and keywords to optimize campaign efficiency.
Results
- Clicks: Achieved 315 clicks from the targeted audience.
- Impressions: Garnered 2,822 impressions, indicating strong ad visibility.
- Click-Through Rate (CTR): Maintained an impressive CTR of 11.16%, demonstrating high engagement.
- Conversions: Secured 51.62 conversions, translating into potential leads.
- Conversion Rate: Reached a conversion rate of 16.39%, significantly higher than industry standards.
- Cost-Effectiveness: Maintained a cost per conversion of $29.47, ensuring efficient use of the ad budget.
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