1 West Finance Boosts Visibility with Strategic SEO

1 West Finance is a financial company that specializes in providing loans to businesses. Unlike traditional banks, 1 West Finance utilizes an Automated Business Lending Engine to streamline the loan application process, making it convenient and easy for businesses to apply for financing on their own terms and at their own pace.
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1West

Client Profile

1 West Finance

Industry

Financial Services / Business Lending

Location

United States

Target Audience

Small and Medium-Sized Businesses seeking financing

Services

Business Loans through an Automated Business Lending Engine
1West-organic-traffic

Increase Organic Users

802%

Increase Organic Sessions

702%
1West-backlink-profile

Organic Traffic Growth

0 → 1.1K+
603 Backlinks
1West-Organic-Search

Referring Domains

250+ Websites

Keywords Ranking on Google Page 1

60 Keywords
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Top 3 Google Rankings

45 Keywords

Positions 4–10 Rankings

15 Keywords

The Challenge

The company was not ranking well in search engine results for keywords related to its services, which made it difficult for potential customers to find the company online. There were many factors that were influencing a website’s ranking in search engine results, including the quality and relevance of the website’s content, the structure and organization of the website, and the number and quality of external websites that link to the website.
SEO challenge

The SEO Strategy

To improve a website’s ranking for relevant keywords, it was necessary to optimize the website’s content and structure. 1 West Finance knows that SEO can be a complex and ongoing process, and it may be necessary to work with a professional SEO firm or consultant to achieve desired results. 1 West Finance choose Tech Webers for its expertise in the industry, and for the services and strategies it offers.
Tech Webers performed an SEO analysis of the 1 West Finance website to identify opportunities to improve the website’s search engine ranking and overall performance. This analysis included a variety of activities such as reviewing the website’s content, structure, and technical characteristics; analyzing the website’s traffic and user behavior; and identifying any issues or areas for improvement. The results of this analysis were used to develop a customized plan for improving the website’s ranking and performance.

The Details

1 West Finance recognized the importance of SEO to increase its visibility and competitiveness in the business loan industry. In partnership with Tech Webers, 1 West Finance implemented a comprehensive SEO strategy that included re-optimizing existing pages on the website, creating new pages targeting high-volume, low-competition keywords, and building high-quality, authoritative backlinks to the site.
Tech Webers identified keyword phrases with the greatest potential to rank highly on Google and generate clicks, and within a few months, the pages targeting these keywords saw significant improvements in their search engine rankings. These efforts helped 1 West Finance to attract more qualified traffic to its website and ultimately helped to grow its business.
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